Scope memo
Published on 31 December 2022
framing
Workshop 1 : Vision
The pattern “QQOQCP” – Who, What, Where, When, How, Why
2. The Product Vision Board
Target Group
Who are the users who use the product or the offering? (direct, indirect)
needs
What are the 5 main needs of the key users of the application?
Product
What is my value proposition? What are the 5 main features of the product that allow to respond to needs
Business Goal
What are the success criteria?
Vision
When the 4 columns are complete, you will need to fill in the vision part of the Product Vision Board in a complete sentence.
Workshop 2: Personas/User Journeys
Define a user journey for each persona:
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Who will use my service? (Target)
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What does he want to do? (But)
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How will he do? (User Journey)