Scoping Memo
Published on 31 December 2022
scoping
Workshop 1: Vision
1. The “QQOQCP” pattern – Who, What, Where, When, How, Why
2. The Product Vision Board
Target Group
Who are the users who use the product or offer? (direct, indirect)
Needs
What are the 5 primary needs of the application’s key users?
Product
What is my value proposition? What are the 5 main features of the product that address the needs
Business Goal
What are the success criteria?
Vision
When the 4 columns are complete, you will need to fill in the vision part of the Product Vision Board in one complete sentence.
Workshop 2: Personas/User Journeys
Define a user journey for each persona:
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Who will use my service? (Target)
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What do they want to do? (Goal)
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How will they do it? (User Journey)